If you want to take your site to a higher level in business, then learn how to create a user friendly environment. A site that offers no impediments to visitors makes everything easier for them as well as you. Along with this you must have proper behavior tracking in place so you can measure results. If you take the time to discover recommendations for making a site more user friendly, then you’ll be on your way.
You might not understand what “above the fold” means but, in this regard, it means what is immediately visible when you visit a website. This means what you see before you have to start scrolling. The above the fold space is where your most important information and page elements ought to be. These are the things you might want to force your visitors to see when they first get to your site and before they move on to something else. It’s perfectly sensible but it is an area where most websites typically drop the ball. You are going to need to evaluate just how well your site does this. If you are failing here, do whatever you have to do to improve, even if it means redesigning your home page. Remember that one of the most important things you need to get across is exactly what you’ve got to offer.
Placing a link to your contact page is essential and it’s not just for your readers. There are lots of reasons with two being for Google when they crawl your site, and you may want to be listed somewhere else. Depending on what you’re doing, other people will review your site and it will have a negative effect if there is no contact page. If you really want to go all out, then place extra information such as your address and even contact number.
People on your home page want to know what you have for them, so put something in the way of an offer. You can also make use of your side bars for this as well such as a nice banner or a link. This is why it matters that you put some though into your marketing so it all works well together. The usual place for subscribing to your list is on the top right, but what about trying a different approach with placement? Avoid GIF animations and the like, and just experiment with various designs for banners and graphics.
People should never have to struggle on your site to find what they want. This is also how you begin building good relationships with your niche audience. After you start doing this, then pay attention to site metrics and see what the numbers look like. You have every reason to be optimistic about what is in store for you, so get to work on it.
You can rely on the professionals at Cary digital marketing to ensure your website is designed with the user in mind. Don’t allow confusion to deter users from your site. Leave your website design and management to the specialists.